We have metrics for measuring nearly everything these days, yet we're still delivering products too late and over budget. So Bloomfilter decided to tackle the last frontier and come up with a way to measure, analyze, and improve your actual software development lifecycle.

WEB COPYTECHNICAL

Bloomfilter Website Refresh

Bloomfilter makes the kind of product everyone needs but may not realize it at first. After all, improving how you work requires you to recognize that there's room for improvement in the first place. For this website refresh, my task was to both help communicate this concept, while also breaking down Bloomfilter's many capabilities in an easy to understand way.

Working with the wonderful people over at Handbook, we came up with a modular system that could mix and match different features, personas, and modules in order to show how everything fit together into a cohesive whole. The result, I think, speaks for itself.