DoorDash is an exciting brand to work with. Not only are they constantly innovating how customers get to order food, they're also coming up with better ways for their dashers to earn money and work. I've been lucky enough to help out with both sides of this coin.

Dasher Preferences Campaign

DoorDash already offered its dashers multiple ways to earn money, but they wanted even more flexibility over their orders. And DoorDash listened. The result was Dasher Preferences, a simple but powerful feature that lets dashers customize where, when, and how they dash.

As cool as this feature is, DoorDash needed a great campaign to introduce it. Our solution, "Define Your Dash," highlighted how the toggle feature opened up a brand new way to interact with DoorDash and earn money the way you want.

This was a really fun project. I got to work closely with the broader DoorDash product team to identify the best ways to communicate across new, active, and churned dashers. This messaging eventually grew out to blog posts, emails, in-app communications, and more.

Dasher Preferences Explainer

As part of the Dasher Preferences brand campaign, we needed a quick and easy way to introduce the feature and explain it to dashers. I concepted and scripted out this short explainer video showcasing how to access preferences and start using it to customize any dash.

DoubleDash

I got to work on another feature — this one on the consumer side. DoubleDash lets users add an alcoholic drink from another store to their order for no extra delivery charge. The challenge here was to communicate these details as clearly and concisely as possible so users wouldn't miss out.