Honeywell's name is synonymous with quality industrial, automotive, and consumer parts. Although they make everything from engines to electronics, they're less known for their cutting-edge technology.
Honeywell Transportation Rewrite
Honeywell Transportation's old site was built for an engineering audience: dense, technical, and not very useful on mobile devices. My job was to rewrite and reconceive this content to appeal not only to their core technical readers, but also to a wider audience. Along the way, I highlighted their leadership in new technologies like connected vehicles, while also improving SEO.
I eventually wrote over 20 pages of new content. This was part of Honeywell Transportation's rebranding as Garrett.