Fantasy sports is definitely having a moment — and Underdog is making the most of it. Unlike some of the other big players in the industry, Underdog is making its mark through a unique combination of features no one else offers, like its Best Ball contests. Combine this with a brand that actually looks as fun as it is and you've got a winner.

VIDEOS

Seize the Moment!

Underdog's got a lot going for it, but the company is still in the process of introducing itself to sports fans. To that end, they wanted to meet potential users where they are by producing a spot that would live on streaming platforms. Across 30 seconds, I was tasked with communicating what Underdog is, how it stands out, and how you can win big.

I loved working on this project. Besides a list of points I had to get across, Underdog gave me the freedom to concept out this ad from scratch.