Taking on different voices in my writing has always been great fun for me. And that's just what videos let me do. I've had the chance to write scripts and concept out videos across a range of different products and companies.

IBM Watson Health

IBM isn't just for business and tech workers. For several years, they've been building out AI-powered solutions for healthcare using Watson. For this video, I focused specifically on how Watson is being used by social workers to engage more with their communities and improve lives through modernization.

Contact me if you want to see the full video.

Dasher Preferences Explainer

As part of the Dasher Preferences brand campaign, we needed a quick and easy way to introduce the feature and explain it to dashers. I concepted and scripted out this short explainer video showcasing how to access preferences and start using it to customize any dash.

Brand and Product Video Ads

OLLY has a long line of products that address a variety of needs. This is great for consumers, but poses a challenge for the company to effectively get across all of their product benefits in a clear and entertaining way. In order to do this, they asked me to concept out and write a series of short social ads that would help make each product memorable. The following is a small sample of what I did.

Seize the Moment!

Underdog's got a lot going for it, but the company is still in the process of introducing itself to sports fans. To that end, they wanted to meet potential users where they are by producing a spot that would live on streaming platforms. Across 30 seconds, I was tasked with communicating what Underdog is, how it stands out, and how you can win big.

I loved working on this project. Besides a list of points I had to get across, Underdog gave me the freedom to concept out this ad from scratch.

Advanced Digital Selling Program

IBM is good at what they do. A big part of that is because of their sellers. That's why IBM makes sure they get the most up-to-date training available.

For this project, I researched and scripted out a full curriculum on advanced digital selling. Over eight lessons and a dozen videos, this course walks IBM sellers through everything from the basics of social selling to how to use IBM's internal sales tools. I even got to write up some quizzes.

Contact me if you want to see a sample script.

Brand and Product Video Ads

As part of Tinuiti, I've been lucky enough to work with Equifax to create over a dozen different videos showcasing their various products and services. These videos range from consideration-type ads to more detailed, middle-of-the-funnel conversions. Chances are, you may have already seen one of them show up somewhere on YouTube.

I also developed a range of other content types to accompany them, including animated HTML5 ads, social copy, online brochures, and more. Message me if you'd like to see any of those!